When analyzing the metrics involved with your website, business owners tend to focus on traffic, conversion rates, and sales metrics. If you’re generating leads or revenue from your website, it’s working the way that it should, but the question remains; could it be working better? Understanding a few key metrics tied specifically to how customers interact with your website could help you determine whether it’s time to make any changes.
Here’s 3 key metrics to look at to determine if it’s time to update or improve your website.
It’s not enough for businesses to have a website anymore, they need to be updated, user-friendly, and in-line with current web design technology and trends. If you’re generating sales or leads, but not to the level you desire, it could be time to look at how your website is performing and what updates need to be made. Increasing your site speed, optimizing your website for the search engines, and improving your overall design can help reduce your bounce rate, drive traffic, and grow your business.