3 Tips for Creating a Lead Magnet That Converts
When it comes to crafting a great lead magnet, you need to put yourself in the place of the consumer. When they’re looking for a business like yours, you need to think through what types of questions might they have or what information might they be looking for that you can provide. As with any typical transaction, lead magnets work just the same. In exchange for a potential customer’s contact information, you are providing an offer or information that they will find valuable. This could be in the form of a downloadable PDF, report, ebook, white paper, or video. Just as the name it implies, the offer is meant to attract new prospective customers to your business, who you can then add to your email list or your marketing funnel. Here’s our top 3 tips for creating a lead magnet that converts.
Do Your Research
The first step in developing a quality lead magnet is to understand what it is your company wants, an issue or misunderstanding they have, and determine how you can provide them with a relevant solution. Ask your current audience what they wish they knew about your product, issues they’ve experienced in the past, or other relevant topics they would have been interested in knowing related to your business prior to them becoming a customer.
Understand Your Target Market
In conjunction with determining what information potential customers might be interested in, you need to determine how and where they spend their time in the digital marketplace. Should you be promoting your lead magnet and offer on social media, search ads, or another digital marketing channel. Knowing where potential customers spend their time online and how they find information they need is key to prioritizing the available channels.
Keep It Simple
Once you have established the offer you’re featuring in your lead magnet, you need to implement a simple process for customers to follow in order to enter their information and get this valuable information. If you create a landing page for this lead magnet, make the lead form a primary feature, preferably above the fold, on the page. Make it clear on the page what customers can expect to receive once they enter their information.
In order to find new leads or potential customers for your business, crafting a strong lead magnet and funnel for collecting leads needs to be a strategic and well thought out process. To do this, we recommend doing your research so you can understand what information potential customers would find valuable, understanding where your target audience spends their time online so you prioritize the appropriate channels for lead magnet implementation, and to make it extremely easy for leads to complete the process.