The frustration is very common – technology changes so often that i can be difficult to keep up! This is why looking after your website, making adjustments and edits when necessary, is an essential part of marketing. Many small businesses try to take on this task alone but end up pushing it to the back burner or neglecting it completely. The web design experts at the Milwaukee SEO Company have a few tips to help you avoid these common mistakes.
It’s simple and convenient to use stock photography and generic copy, but this doesn’t do a great job of setting your company apart. If it’s in your budget, hiring a professional photographer to take some images and a copywriter to produce engaging, relevant content is a fantastic idea. When working with professionals like this, it’s a good idea to have a list together of exactly what you want so you get the most for your money.
When you manage your own website, it’s easy to lose sight of how a new or even existing customer will use it. Consider surveying customers (or friends and family) about the usability of your site. This will help you gauge whether or not it truly is easy to navigate and use.
Let’s face it: we all spend a lot of time looking at websites on our phones, and we know how frustrating it is when a site isn’t optimized for smaller devices. Studies have shown that nearly 40% of traffic for the average website is on mobile, and that’s growing! Whether they’re looking at your site on a tablet, smartphone, or other device, visitors will absolutely appreciate a mobile-friendly design.
If you think your website could use a bit of design help, get in touch with the experts at the Milwaukee SEO Company today! We’ll get started with a complimentary consultation and determine the best plan for your company.