Many businesses may overlook the importance of having a blog on their website; however, the statistics show that blogs can significantly impact their success. In fact, businesses with blogs generate 67% more leads per month compared to those without. There are numerous benefits to adding a blog to your website, including increased consumer trust, humanizing your brand, and driving sustained traffic to your site. Let’s explore the top four reasons why you should consider incorporating a blog:
- Boosts Social Media Exposure: Blogs serve as a valuable source of quality content for your social media pages. By posting links to informative blogs, addressing FAQs or showcasing unique services, you’re likely to see increased sharing and engagement from users. This, in turn, will expand your social media exposure, driving more traffic back to your website.
- Enhances SEO (Search Engine Optimization): Maintaining a blog significantly improves your website’s SEO, a vital aspect of digital marketing. Regularly updated and relevant content signals to search engines that your site is active and valuable, leading to better rankings. Blogs also encourage people to spend more time on your site, provide opportunities for backlinks from other sites, enable internal linking, and help target long-tail keywords, all of which contribute to improved SEO performance.
- Keeps Your Audience Informed: Blogs serve as a subtle yet effective means of keeping your audience informed about your business. Integrating mentions of your products or services throughout your blog can subtly persuade customers to consider your offerings. Unlike formal website content, blogs offer a more personable and engaging way to connect with potential customers, and you can also use the blog to announce sales or promotions.
- Promotes Your Products: Your blog provides an excellent platform to delve deeper into your products or services. By offering “how-to” guides and discussing the advantages of using your offerings, you instill trust in your brand and showcase its superiority over competitors.
If you’re considering starting a blog but need assistance, look no further than Milwaukee SEO. We specialize in helping clients in the surrounding area improve their SEO strategies, leading to increased website traffic and a broader client base. Take the first step today by obtaining a FREE SEO analysis; call us at (414) 921-1575 to get started.