The Holiday season is upon us and with that comes some of the busiest shopping days of the year. If you’re a small business owner who wants to make the most of this key time period, there’s plenty of opportunities to promote your business and drive big sales. One of those opportunities is Small Business Saturday. Falling on the Saturday after Black Friday, Small Business Saturday is a shopping “holiday” that is meant to feature locally owned and operated small businesses. Customers love supporting unique, small businesses just like yours, so here’s a few tips to go big on Small Business Saturday.
Don’t get left behind by failing to plan your marketing and promotional strategy for Small Business Saturday. We all know how quickly the holidays come and go so if you haven’t already, set aside some time to plan your holiday promotional strategy.
This is a great time to showcase your business, promote key products or services, and gain new customers. For Small Business Saturday, try to differentiate your offer from your competition or what you’ve done in the past.
This day is all about featuring small businesses. This includes sharing the story of how your business came to be, why you love your customers, and what keeps you motivated as a small business owner. Tell your story.
Once you have your strategy, offer, and story in place, it’s time to share it. Make sure you’re communicating with your customers about Small Business Saturday and why they should shop with you. Have a little fun by teasing your offer in the weeks leading up to the day.
Reap the benefits of your hard work and watch the customers and sales roll in!
Depending on your business, participating in the key shopping days this holiday season is a necessity to compete with larger retailers. Small Business Saturday is a great way to remind your customers why it’s so important to shop small and encourage them to take advantage of your offer. By planning ahead, differentiating your offer, and sharing your story, you can capitalize on this important shopping day and drive sales this holiday season.