It has undoubtedly happened to you: you view a TV commercial, see a magazine ad, or hear a radio spot that really just leaves you puzzled. Whether it’s because you don’t understand the point of the advertisement or simply find it so ridiculous that you can believe it was ever created in the first place, it’s fair to say that it wasn’t effective on you. Does that mean that it’s a failure as an advertisement? Not at all!
As we all know, people have diverse senses of humor and different things that pique their interests or make an impact on them. If you see a TV commercial that you know was attempting to be funny but really missed the mark on you, chances are someone else found the same ad to be absolutely hilarious.
So when it comes to digital marketing efforts, the same thing can happen. Not all platforms make sense to all people—and that’s ok! For example, one person may never imagine trying to research a business by going to a website and reading about it. They only ever deal with businesses with which they’ve had a personal interaction or received a recommendation from a trusted acquaintance. But another person may not even consider working with a business unless they can find clear and concise information on an attractive and well-organized website. Neither approach is right or wrong, but it demonstrates personal preference and what makes the biggest impact on each individual.
When it comes to your business’s digital marketing efforts, is it possible that you are missing out on an effective platform simply because it doesn’t make sense to you personally? Different social media avenues appeal to different people. Just because you don’t see the point of Twitter doesn’t mean that your potential clients or customers feel the same way.
At Milwaukee SEO Company, we’re experts in digital marketing, and we’re ready and able to help you explore which platforms you might be ignoring that could be driving business to you. When you work with us, you’ll get the benefit of our years of experience in the field of digital marketing and we’ll help you identify what might be a blind spot for your business. At the end of the day, we’re all about helping your business grow and thrive. Give us a call today and let us get started working for you.