How to Boost Your Visual Marketing Strategy
You know what they say: “a picture’s worth a thousand words.” Videos are surely worth many more. Customers are becoming more visually driven, so it’s more crucial than ever for companies to focus on producing high quality visual content. No, you don’t have to spend hundreds or even tens of thousands of dollars on video production. Platforms like Instagram, YouTube, and Pinterest give companies the ability to showcase great content to a wide audience at a relatively low cost.
What does it take to master Instagram?
One word: consistency. If you truly want to grow your following on Instagram, you need to be sure you’re posting regularly. If not, users won’t see much value in following you. Your posts should capture your brand’s image while also engaging users.
If you’re just starting, promote your Instagram page elsewhere! You need to start by building awareness among your current customers and get them to follow you. With Instagram’s “discover” algorithm, those users who are connected to your followers will be exposed to your posts. If you want to get more likes, try using hashtags or featuring customers who have Instagram accounts. Both are great ways to boost exposure.
Why use Pinterest?
We’ll start by saying this: Pinterest isn’t for everyone. For fashion, home decor, gifts, and DIY ideas, Pinterest is phenomenal. If you’ve never used it before, Pinterest is essentially a virtual pin board where you can curate ideas and inspiration. If fashionistas and DIY-ers are in your core demographic, Pinterest is likely a great platform to explore. It’s an excellent way to showcase your products in real-life applications.
The beauty of YouTube’s audience
Small business owners are considered experts in their industry. Posting videos on YouTube is a great way to get your name out there – and they’re simple to share on your website and social media channels. YouTube is often the first place people look for tutorials. If it’s within the scope of your product or service, film some! Best of all, smartphone cameras have the technology to film decent quality videos that are completely acceptable. You can certainly hire professionals if it’s within the budget, but if not you can make videos right in the office or store!
Though it can take a great deal of time and effort, a well thought out visual marketing strategy can be a great way to help your Milwaukee area business succeed. Our team can offer a complimentary assessment to help determine the best plan of action.