For small businesses in Milwaukee, the joy of social media is that it’s a fairly low-cost marketing strategy. Even better, it’s pretty simple to manage (for the most part). Before you get started, though, it’s important to do some research – there are a number of mistakes you can make. To help you steer clear of them, we’ll be posting a two-part blog series highlighting a few of the most common ones. Let’s get to it!
One of the worst mistakes you can make is taking on the task of social media management without having the time to do so. In order for your channels to be successful, it takes quite a bit of time and effort. If you don’t have the means to hire someone to take care of it, try getting started with one platform at a time. First, get a Facebook page up and running, then maybe a LinkedIn or Twitter, and so on.
Too often, companies will make the mistake of not utilizing their ability to interact with their social followers (by the way, these people are essentially customers). Facebook, among other platforms, gives you an opportunity to draft quick, thoughtful responses to comments. This is particularly important in the case of negative comments! Your followers will surely notice if you get in the habit of not responding and likely think of your company as one that’s only interested in self-promotion. In today’s world, that’s not a good thing!
There are many reasons people “follow” or “like” brands on social media. Switching up your content is essential in order to grasp the attention of a variety of those people. As we mentioned, too much self-promotion can be off-putting. Try to position yourself a thought leader and share articles or other useful information that isn’t just a “hey buy this!” type of post.
If you’d like to learn how you can improve your social media strategy, contact the Milwaukee SEO Company today. The second installment of our blog series will be coming soon – be on the lookout for that!