When developing marketing budgets, most companies likely focus solely on big ticket items, determining what percentage should be dedicated to each. You should definitely take things things into consideration, but there are a number of other tactics which are often overlooked. These can be incredibly effective, especially for small businesses in Milwaukee. Though they may seem small an insignificant, they can make a large positive impact on your image.
Now that warmer weather is near, people are on the hunt for activities and events in their community to attend or participate in. Know of a local charity or organization you’d like to help support? Consider sponsoring an event they’re hosing. Or, take it a step further and host an event yourself! Both options are a great way to get your brand in front of a lot of people in the community.
There are many benefits to public speaking. First, it’s a fantastic way to get your name out there – and your company’s, too. Second, it’s a simple way to build a reputation as an expert or thought leader in your industry. With time, you’ll find people will begin looking to you for advice. A good place to start is community colleges, local groups/clubs, and local conferences. If you know of people who are well connected, don’t hesitate to ask them if they know of any speaking opportunities.
Do you know why print marketing is still so important? People like having something to hold. Even better, something personal! A thoughtful, handwritten note will do wonders – it’s sure to resonate well with potential customers. It doesn’t need to be anything flashy or expensive. You just need to let people know you’re there (and care)!
Want some more ideas of marketing tools to help your small business in Milwaukee succeed? We can help with that. Give us a call to schedule a complimentary business assessment to see where you can use some improvement. Keep an eye out for part 2 of this series, coming soon!