We talk quite a bit about how importance different marketing strategies are for all types of businesses. Regardless of your industry, SEO is something we always recommend for owners of smaller, local businesses. A lot of people think you need a huge budget and it’s mostly just huge companies competing for the top spot, there’s more to it than that. It’s an incredibly effective tool that small businesses can use to target people searching specific geographic locations. Our Milwaukee SEO specialists have a few tips to consider implementing. Take a look.
Keywords are one of the most important elements of SEO. Keyword stuffing may be a thing of the past, but knowing what your potential customers are searching for can help you develop content tailored to those searches. Web traffic from organic searches is the best way to boost your search ranks.
If you don’t know about the Keyword Planner Tool in Google Adwords, you should get acquainted. It allows you to test different keyword phrases and combinations to see which ones have the highest search volumes and competition levels. The planner will also suggest alternate configurations that will likely be helpful to help get you noticed.
Many people look to specific sources for information about businesses in their area – places like Yelp, YP, Google Businesses, etc. Setting up business profiles on these directories and keeping the information up-to-date is a great way to help improve your local SEO score. The key is making sure your website is listed on the directory so it links back to you!
Depending on your industry, you may want to look into more targeted directories. Home Advisor, Houzz, TripAdvisor, Angie’s List, and the Better Business Bureau are worth checking out if they’re relevant for your company.
Most of the time, the people who have poor experiences are the ones most likely to leave a review online. Hopefully this isn’t the norm, and doesn’t provide a great impression! If you know someone has had a good experience, don’t be afraid to ask them to leave a review. The more reviews you have (especially good ones) the better!
If you’re a local company looking to boost your SEO rankings, get in touch with the Milwaukee SEO Company today! We can help you set new practices in place to ensure success.