Incorporating Keywords Into Your Content

When search engine optimization first came to be, keyword stuffing was a normal tactic people used to basically trick search engines into believing their site was relevant. Since then, Google, Yahoo!, and Bing’s algorithms have become more sophisticated, so their ability to detect low quality content has become much stronger. SEO is an ever-evolving tool, and we’re here to offer Milwaukee businesses some tips and tricks to keep your content fresh and effective.

Not long ago, it was common when creating content to incorporate particular keyword phrases a set number of times in order to trigger results. This strategy generally led to higher results quite easily. The main issue with throwing in keywords is the content feels stale – it’s less appealing to readers because it can seem broken where the keywords were added in.

With the release of Panda (the newest algorithm software from Google), keyword placement has become ineffective and may now lead to penalties. Sadly, many businesses aren’t aware of this and are continuing to put out content that could be hurting their site.

Moving forward, the best strategy is to pay less attention to individual keywords and focus rather on broader phrases related to your topic. Rather than wondering if you’ve included keywords enough times, consider whether the topic and content are relevant to your audience and add value to your website. The search engines want to provide people with information they can use, so you should do the same.

What does this all mean? Focusing solely on keywords may be holding you back.

If you’re in need of a some assistance developing SEO friendly content for your company’s website, give the experts at the Milwaukee SEO Company a call. We’ll help you determine the best strategy to yield results for your company!