Keeping Your SEO Safe in Milwaukee

keeping your SEO safe in Milwaukee

If you’ve tried to educate yourself about search engine optimization (SEO), you’ve probably found that there’s a ton of information out there. Sadly enough, a lot of this information is conflicting – one article says “you MUST do this!” while another says “absolutely do NOT do this,” and they’re both talking about the same thing. While certain concepts of SEO are constant, many things change quite often. Google’s algorithms are constantly being updated and improved, making SEO much more difficult for small business owners in Milwaukee to do themselves. Here are a few things you may have heard about SEO that aren’t true.

More content = better ranking

The amount of content on your site is definitely an indicator of its relevance and reputation. If a website has very little content, it can be a red flag. What you really need to do is make sure you are putting high quality content on your site; content that is relevant, very readable, and well written. By doing so, you are giving your readers a reason to visit and stay on your site.

All inbound links are good

Don’t be fooled by this one! Just as the quality of the content on your website is important, so is the quality of the links that point to your site. An inbound link is any link that points to a page on your site. This can include someone mentioning your company in a blog post, news article, or other source and links to your site. Rather than participating in shady practices that build links manually, focus on providing great content to your readers and work for natural shares and inbound links.

SEO results come quick

If an SEO company promises you’ll be ranked number 1 in any given amount of time…run. Due to the ever-changing nature of SEO, there’s no way to put a true time frame on results, and absolutely no way to promise any particular ranking. Real results take time and it’s better to do things the right way and get honest, lasting results.

In the end, if you focus on the quality of the content you’re putting on your site, you’ll find that you will yield much better results for your company. Want some help getting started with a plan? Contact the experts at the Milwaukee SEO company to learn more.