Sometimes the trouble of marketing for small businesses in Milwaukee isn’t a lack of ideas, but rather a lack of extra money to bring the ideas to life. We all hope to grow our business, and you truly don’t need to spend crazy amounts of money to make that growth happen. Our marketing specialists at the Milwaukee SEO Company have a few tips to share with you. Take a look at these relatively low-cost options to consider implementing for your marketing plan.
Over the years, email has continued to be a reliable source for lead generation and promotion – even through countless changes is technology, social media, and other new strategies. One of the great benefits is the low cost of gathering email addresses. It’s also fairly easy to get them, and a great way to grow your reach. Another benefit is the east at which people can share your emails with others. Whether forwarding it through the email system or clicking an integrated “Forward to a friend” button, your reach can be extended organically at no cost to you! Though many argue email is outdated, it is still a fantastic tool for many companies and should not be overlooked.
Many small business owners struggle with understanding the benefit of social media. Though it won’t immediately cause an influx of customers, it’s an important too. They key is, if you’re going to get started with social media you need to be willing to put in the time to manage it correctly. If you personally don’t have the time, you may want to consider hiring someone to take care of it. Having a presence on social media is great, but if left unattended your channels aren’t providing much value. As you create content, consider how you want to portray your brand and be sure to post consistently. You don’t have to post every day, but it’s important to get into a routine.
Often overlooked, search engine optimization (SEO) is an important tool to help boost your online presence. In essence, SEO helps get you noticed in the ever so competitive world of Google and Bing organic searches. There are a number of free or inexpensive things you can do to help boost your rankings. Rewriting the content on your pages is a great start. Search engines are much smarter now and can better sense readability. Next, the meta titles and descriptions (the things that show on a Google search) should be concise and relevant to that particular page’s content.
If you’re working with a pretty low budget and need help developing a marketing plan, contact the experts at the Milwaukee SEO Company today!