Depending who you talk to about SEO, many may tell you the ‘E’ stands for “evil.” We agree, at times, that SEO can be challenging (read: frustrating), but it’s a necessary “evil” and a worthy investment for your company. At the Milwaukee SEO company, our experts understand the frustration that can come with starting and maintaining your own SEO campaign and we’re here to help you out. Here are a few things to remember.
All too often, we see business owners thinking a few changes to their website will yield immediate results and get them on the first page of Google. Unfortunately, patience is essential when it comes to search engine optimization. After implementing initial strategies, it can take weeks, months, or even up to a year or more for real results to show. Though it can be tempting to go with the guys who tell you they can get you ranked number 1 on your key search terms in a short time, they’re lying to you. Google’s algorithms have become too advanced to trick. A real SEO pro will be honest about goals.
Back in the early days of SEO, people were able to trick search engines into thinking their site was relevant for a specific term by repeatedly using the term or phrase in their site. Now, because the algorithms have become smarter, such practices are actually harmful to your SEO campaign and can, in many cases, lead to penalties. The key to ranking well in modern SEO is high quality, relevant content.
If you’d like to learn about how an SEO strategy can help your business, contact the Milwaukee SEO Company today. We’ll get you started on the path to search engine success!