Marketing, as a whole, is an incredibly broad and all-encompassing industry. Most people are aware of traditional marketing efforts like direct mail, print advertising, trade shows, commercials, etc, but there are a number of avenues that are a bit more under the radar. Continue reading to learn about three marketing tactics you likely aren’t employing but should be.
Often people view marketing as a “cost” rather than an “investment.” This mindset prevents many people from spending time and money attending networking events because it doesn’t provide any immediate return for the associated costs. In the case of marketing, however, relationship building and networking is incredibly important. Attending networking events is a great way to get in front of other industry professionals and potential business partners or clients. Organizations like your local chamber of commerce often host their own events that will be filled with tons of diverse individuals – consider joining!
Working with a local charitable organization offers benefits for both the organization as well as your company. You and your employees donate your time, talent, or funds to support a great cause and help them achieve their goals. Meanwhile, your company’s name is being placed in front of many more faces in association with a positive thing. In short, it’s a win-win.
Today’s consumers are all about the “try before you buy” mentality. This makes it tough to attract new customers, especially if your product is higher priced. If it’s possible financially, consider doing some sort of giveaway. A simple promotion like “get a complimentary ___ with the purchase of ___” is a great way to introduce existing customers to new products and give new customers the ability to try multiples right away.
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