When it comes to SEO rankings, there are a number of factors that contribute to your position. These factors include quality and readability of your content, presence of relevant keywords, inbound links, and more. One of the simplest ways to improve the SEO quality of your website is by optimizing your URLs. This is especially helpful when you are trying to boost SEO rankings locally, such as in Milwaukee or in a particular neighborhood.
Think of your URLs as the outline to your website. Without even seeing content, your visitors should be able to understand what will be on the page by looking at the URL. When setting up URLs, you can categorize using the “parent, child, grandchild” structure. These categories and classes help sort and organize your pages.
Just as keeping things organized in outline form helps with ease of use, so does the readability of your URLs. If your URLs don’t contain words that help describe the page, they’re not helping your SEO. If you’re a grocery store trying to optimize locally, an example URL could be something like this:
An example of a poor URL structure would be:
If a visitor were to see the second URL, they would have no idea where they are on the site. With the first URL, however, they would easily be able to determine that they are on a page which can help them find locations in the Milwaukee area.
If you’re looking to improve your website and need assistance with SEO in the Milwaukee area, contact the Milwaukee SEO Company today. We’ll conduct a free on-site analysis and help determine the best strategy for your company!