User experience is incredible important when coming up with a design for your website. With that, your homepage acts as somewhat of a first impression for website visitors. It’s important to take extra special care when optimizing your homepage for SEO. Here are a few tips to consider.
When visitors come to your website, you don’t want to overwhelm them with information. The purpose of your homepage is not to rank well on all of the niche keywords you target. If someone searches for “blue cardigans” or “black dresses,” they won’t be directed to the homepage of a department store – there’s a reason for that.
Pages perform best when they’re optimized around a single keyword. For this reason, attempting to optimize your homepage around many terms will cause it to perform poorly. The best way to ensure your website will perform well is to focus on optimizing each individual page around a keyword that is relevant.
Though you don’t want to stuff keywords in your homepage, there are a number of items that are important to include on your website. These items include:
Though optimization should be focused primarily on the individual interior pages on your site, there are certain things you can do to help your homepage well. Give your homepage a clearly and concise title that includes the name of your company as well as the main product, service, or benefit. Touching on these items in the page content along with adding high quality images and contact information will also help.
If your business’ SEO could use some improvement, contact the Milwaukee SEO Company to learn how our experts can help prepare your site for better results.