The Power of Video Marketing

video marketing for Milwaukee businesses

If a picture’s worth a thousand words, does that mean a video is worth a million? Videos have become one of the most important aspects of marketing, and frankly it’s for good reason. Video gives new meaning to the term “visual content” and makes it incredibly simple to deliver a message. Our marketing specialists at Milwaukee SEO Company want to help you understand why you should incorporate video into your strategy.

It’s easy on the eyes

Everywhere you turn, there are pages and pages of written content. Video offers a break from that. Rather than reading through a lengthy article, your customers can get the necessary information in a much simpler way with an extra something – a human element!

The process is simple

Facebook, Instagram, and Twitter make it incredibly simple to share your company’s videos with followers. Their powerful integration tools not only allow you to post videos for public viewing, but also turn those videos into paid advertisements. That means you can get the video in front of people who wouldn’t necessarily see it organically!

Visual content is a winner!

We’ve said it before, we’ll say it again: people love having things to look at. We’re all aware of the impact of a single video, as evidenced by the phenomenon that is viral video. Video is by no means new, but it’s become simpler than ever for businesses of all sizes to use it to get their message across. Whether it’s an overview of an event or a simple tutorial, a well-produced video is a great way to capture your audiences attention.

The search engines love it

Search engine algorithms favor rich media, which is a fancy word for videos. That means video is also great for your SEO! Plus, Google owns YouTube, so the content you upload to YouTube can be optimized around your SEO goals which will help you out in the long term.
If you’re on the lookout for something to freshen up your marketing, you’d be smart to consider adding video! Contact our video marketing specialists at the Milwaukee SEO Company to learn more about how you can use video to help grow your business.