Set It and Forget It: SEO Done Wrong

If you have even a casual interest in SEO, you’ve likely done a quick Google search about what it is and how it works. The results will show pages and pages of results with information, how-to’s, tips, and tricks…some more valuable than others. When evaluating these sources of information, there’s one key rule that applies to so many aspects of life: if it seems too good to be true, it probably is. Or, more accurately in the case of SEO: if it seems quick and easy, it’s not going to be effective.

The problem with the approach so many take toward SEO is that they treat it with a “set it and forget it” attitude. They suggest following some specific steps, or doing all the right things when building your website. “Follow this checklist, in this order, and you will be all set,” they seem to say.

The problem to this static approach to SEO is that it simply doesn’t work in the age of social media, video content, and smarter-than-ever Google algorithms. Implementing SEO in 2017 is a constantly-changing, dynamic endeavor. Content needs to be real, relevant, and fresh. Social media trends have to be watched and evaluated for what works and what doesn’t. No longer can your business or organization’s webpage be a static placeholder on the web, like a digital phonebook entry. Attracting potential customers and visitors to your site takes hard, smart work – work done consistently and constantly.

At Milwaukee SEO Company, you’ll never hear us give advice about “quick and easy SEO,” because it simply doesn’t work. Instead, we’ll work with your business to help you implement the types of solutions that yield real results. Whether you simply need advice and guidance on a solid SEO plan, or you are looking to have our experts actively manage your SEO and content campaigns, we’re here to help with the real, smart solutions that work.