There’s so much information out there about the best times, backgrounds, editing techniques, etc. to pay attention to when posting on social media that it can be overwhelming at times. And then once you think you’ve got it all figured out, Instagram goes and changes the algorithm. It’s important to stay on top of the changes and trends and using that information to fine tune your approach. If you feel like your content is getting a little stale, it might be time to reassess your content and social media strategy. It’s easy to get into a groove, but in order to stay relevant and in the feed of your target audience, you don’t want to keep publishing that “same old, same old”. Here’s how to keep your social media strategy feeling new.
Think about the last time you were scrolling through your feed and got bored or felt like you had seen it all before. That’s not how you want your audience to feel when viewing your content. The trick is to create and share content that not only slows your audiences’ scroll, but stops them in their tracks. Sharing a scroll-stopping post every time you hit publish might be unachievable, since you have to do what’s best for your business and consistency is important, but it helps when you get out of your groove by mixing in new and different types of posts. Refreshing your content, reconnecting with your audience, and reinvigorating your approach are a few ways to take your social media strategy from stale to stellar.