Are All Social Media Platforms Created Equal?

Perhaps you are looking at the title of this blog post and scratching your head. “Of course not” might be your immediate answer to the question presented. After all, many of us know the mind-blowing valuations placed on Facebook or Twitter, for example. Certainly not all platforms are as successful. Certainly not all are “created equal.”

And if you answered, “of course not,” you’d be right. Some social media platforms are simply much more successful than others. But today, we’d like to unpack the question a little bit more. We want you to think about the value of social media platforms to you, as a small or medium-sized business owner or manager.

You see, as Milwaukee-area marketing experts, we see a common phenomenon among our clients. They know just how important social media marketing is, and they know they need to be engaged, but they don’t know how to pick and choose which platforms will best serve the audience they are trying to reach. Oftentimes, this leads them to a “jump in head first” approach to social media marketing. They have heard social media is important, so they just try to do as much as they can without evaluating the value of each platform.

At Milwaukee SEO Company, we’ve been working with social media platforms from the infancy of social media. We have seen what has come and gone and what has proven itself to have staying power. We know what works and what, quite frankly, is a waste of time and money for our clients.

When you work with Milwaukee SEO Company, we’ll help you navigate the ever-changing world of social media. We’ll help you engage in meaningful, effective social media marketing while steering you away from ineffective and money-wasting efforts.

So if you know you need to be utilizing the great marketing power of social media but don’t know where to start, give us a call today and let us get started helping you put together a successful campaign.