The Dos and Don’ts of Social Media

For small businesses in Milwaukee, a social media presence can not only help get your name in front of many new and potential customers but is also a crucial aspect of an SEO strategy. What’s great is that it’s a fairly inexpensive investment – mostly just the time required to maintain the channels. It’s important, however, to be sure you’re utilizing social media channels to your advantage. Here are a few things to keep in mind as you get started with social media.

DO: Engage with your audience

The most difficult aspect of social media is the amount of time it takes to manage. In order to truly capture your audience, you need to interact with them through comments, likes, and follows. Have the ability to post photos submitted by your customers? Great! Just be sure you have permission to do so.

DON’T: Try too hard

It may be tempting to try to make everything you do go viral, but people can tell when you’re trying too hard. There’s no “secret formula” that will cause your content to organically go viral. Focus instead on posting high quality, relevant info that will educate your followers about your company and product or provide value to them.

DO: Create a consistent image

It may be separate from your other marketing materials, but your social media strategy needs to be consistent with the look and feel of your brand. Pay close attention to how you’re portraying your company through the images and graphics you use. Someone visiting your social media channels should easily be able to make the connection.

Need some help getting your social media off the ground? Contact the social media marketing experts at the Milwaukee SEO company today! We’ll help you get started on the path to success.