Timeless Messages in Digital Format

It’s 2018, and marketing looks much different today than it did even ten or fifteen years ago, not to mention fifty years ago. As specialists in digital marketing in the Milwaukee area, we’ve had the privilege of working with hundreds of area businesses, and we’ve learned a thing or two about our clients’ presuppositions about digital marketing.

Today, we’re going to address one common misconception: that the medium is more important than the message. Permit an explanation:

For a variety of different reasons, many business owners and managers assume that the message they are trying to convey won’t come through the right way in digital format. They incorrectly assume that people will be too captivated by the “bells and whistles” of digital formats and digital media that they’ll miss the plain and clear message they are trying to convey.

But in 2018, social media, digital video, and all forms of electronic communication are solidly engrained into our culture, and the emphasis and focus is no longer on the magic of the media itself. People, once again, are paying attention to the message.

And that’s a good thing for business owners. Though all these digital tools remain undeniably powerful methods for getting out a message, consumers’ focus is on the message itself. And the messages that your potential clients want to hear are the same as they’ve always been. They want to hear about value, quality, expertise, and customer service. They’re looking for the same thing they were fifty years ago, even though the way you communicate with them may have changed.

If you’ve previously been intimidated by the notion of creating a digital marketing campaign for your business, give us a call at Milwaukee SEO Company today and let us show you how timeless and traditional messages can be conveyed though modern media.