Some think it’s outdated, but email continues to be one of the most effective communication tools. For small businesses, it’s an easy way to keep customers in the loop about your company’s happenings. When compared to other digital communication tools (and yes, there are many), email proves itself to be one of the best – it’s easily accessible on a variety of platforms.
As your team develops content for emails, you should consider a number of factors. If your email software has the tools integrated, you’d be smart to utilize personalized emails. These messages tend to have a higher rate of response. If not, just think carefully about what you’re sending. Keep the message informative, but don’t overwhelm readers. Most emails are opened on mobile devices, so you don’t want people to be scrolling through tons of content.
Depending on the nature of your business, a simple monthly newsletter may be just what customers are looking for: something to keep them in the loop without clogging up their inbox. For others, customers may desire a more tailored email experience. Analyzing your contact lists is a great way to do that. Segmenting your customers based on interests, demographics, and more allows you to send emails to particular groups of customers.
Email frequency can make or break you. If a customer feels they’re getting too many emails, they’ll likely unsubscribe or mark it as spam. Depending on the nature of your business, you can send out emails monthly, weekly, or even daily. Once per month is a good starting point if your good or service isn’t something customers need to purchase often. This helps keep your company on their mind without being too overbearing. For some companies, a weekly or daily digest email is helpful if there’s a need for it.
Whether you’ve already been utilizing email marketing or are looking to get started, our email specialists at Milwaukee SEO Company can help. Get in touch with us today for a complimentary business assessment!