Your Visual Identity is Worth a Thousand Words

Certainly you’ve heard the cliché, “a picture is worth a thousand words.” And the phrase has become a cliché because it’s true – pictures can effectively communicate ideas and emotions in a way words sometimes just can’t.

As experts in marketing in Milwaukee, we know this to be true perhaps better than anyway, but today we’d like to put a little bit of a spin on it. Today, we will look at how your company’s “visual identity” is worth a thousand words.

First, let’s define our terms. When we speak of “visual identity,” we are talking about all the ways your business is represented visually. Many people immediately think of a logo or wordmark when they think of visual identity, but it goes further than this. How your website is laid out, for example, is part of your “visual identity.” Is it neat and clean? Is it creative? Does the format lend itself to finding information easily?

Perhaps having a strong visual identity is more important today than ever before. With so much focus on the internet and social media especially, you have the opportunity to present your business visually in more ways than ever. Are you taking full advantage of these opportunities?

How you present yourself visually gives potential customers and clients an immediate sense of who you are. A cohesive, well-designed and well-executed visual identity experience speaks volumes about your business before people even hear or read a word about what you do. It’s an extremely important thing to get right, but it’s not always easy.

Fortunately, the experts at Milwaukee SEO Company are ready and waiting to help you with this all-important aspect of your business. Give us a call today and let us show you how we can help your business represent itself in the best way possible.