Do you hear about SEO all the time, but just not sure what it is? Many small business owners have heard the concept of search engine optimization (SEO) and some even put it on their “to-do” list to learn more about it, but often it is something we just don’t get around to doing.
Search engine optimization is the process of businesses or webmasters helping improve the organic (or natural) ranking of a website after a search has been made.
For example: if Bob is looking for a diamond ring for his girlfriend he might start his search for a jeweler by searching “diamond rings in Milwaukee” on Google. The search will yield many different websites and locations of jewelers in the Milwaukee area. Jewelers who have an active or smart SEO plan will show at the top of the list. It is likely that Bob will visit the website, call, or go to the showroom for one of the businesses from the top of the list before checking out those further down the list.
Of course you want to be the #1 jeweler (or any type of business) on the list. Such a ranking leads to more sales and opportunities and most of all visibility and branding. So the million-dollar question is: How does one start their SEO campaign?
Well, it is not a clean cut or simple procedure. Google provides some good tips, but they also know people can manipulate their rules. Because of this, they change their plan (or algorithm) daily. Keeping up with Google’s rules can be a full time job and is quite complicated. Often the best thing to do is consult with an SEO company like Milwaukee SEO Company for a concise business plan. Here are some tips to get you started:
Of course there are many more ways to help with your SEO. Contact the Milwaukee SEO Company today for a free business analysis to get your SEO ranking on top!