Though many aspects of marketing (particularly digital marketing) change, nothing changes quite as often as SEO best practices. For the record, yes, we know this isn’t the first time we’ve mentioned that! Unfortunately, many small business owners think SEO is pretty much a “set it and forget it” deal. That couldn’t be further from the truth. It requires consistent monitoring to get the greatest possible results in the long term. Consider these tips to help boost your company’s SEO presence in the Milwaukee area!
You may have heard keywords no longer matter or you shouldn’t pay attention to them. They may not be as important as they used to be, but they’re still essential. These terms are at the root of organic searches. To improve your SEO, and get the most out of your keywords, take some time to research phrases (also known as long-tail keywords) associated with them. While these phrases often have fewer searches, they’re much easier to rank in because they’re usually less competitive.
When you think “first impression” you probably think homepage design. In reality, most people first see your company in a Google search so their first impression is truly the meta title and description for your page. For this reason, it’s important to put some extra thought into what you’re saying in the meta title and description. You want it to be short and sweet, but also help people understand why your page is where they want to go.
As mentioned above, keywords are still a crucial aspect of great SEO. Speaking in general terms, what’s more critical is the overall readability of your website. The algorithms used by Google, Yahoo!, and other search engines are becoming increasingly more intelligent at determining whether or not the content on your site is well written. As you add pages and edit existing ones, remember this! It’s better to have fewer pages and posts that are extremely well written than tons of short, poorly written pages.
Want to learn more about how the evolving world of SEO can help improve your company’s online success? Contact the experts at the Milwaukee SEO Company. We’ll get you started with a free business analysis and develop a great plan tailored to you!