Why #ShopSmall Is So Important

We take small business pretty seriously here at Milwaukee SEO Company. It’s the reason most of our clients are local companies. We always work to help others understand the important role they play in the success of our communities.

You’ve likely heard of Black Friday. As the biggest shopping day of the year, it’s what many consumers view as the unofficial start to the holiday shopping season. Many big box stores offer their largest discounts of the year to lure in shoppers and boost sales.

Small Business Saturday was started in 2010 with the goal of being a counterpart to Black Friday and Cyber Monday. It takes places each year on the Saturday after Thanksgiving – the day after Black Friday. The event encourages people to patronize the small brick-and-mortar stores in their community throughout the day.

The original event was sponsored by American Express, and has since grown in popularity throughout the United States and the United Kingdom. During last year’s Small Business Saturday, it was reported nearly 70% of Americans were aware of the event. Even more impressive was the fact about half of those people participated. That resulted in an estimated $5.7 billion in revenue for local merchants across the US.

Many consumers think big-box stores and popular e-commerce sites are convenient, but there’s truly nothing like the personalized shopping experience you’ll find at a local merchant. These businesses are vital to the success of your local economy. Fun fact: it’s been estimated that small businesses are responsible for two out of every three new jobs created in the US. Wow!

Join us this Saturday, November 26th, 2016 for Small Business Saturday! Use the hashtag #shopsmall when posting your purchases on social media and show everyone why it’s so great to support small business.