It’s fairly safe to say that just about every owner or manager of a business of any size realizes that customer feedback is extremely important to the life of a business. After all, your clients and customers are the ones purchasing your products and services, and if they don’t like what they’re getting, your business will suffer the consequences.
And sometimes customer feedback happens completely unsolicited. If there’s an extremely unsatisfied customer, he or she may let you know how they feel, whether you ask their opinion or not. Or if you absolutely made someone’s day, he or she might take a minute out of their busy day to say something positive to you, write an e-mail, or seek you out online and make a point of leaving a positive review of your business.
But the vast majority of your clients and customers probably won’t give you much feedback unless you’re actively seeking it. Small business owners in southeastern Wisconsin already wear so many hats, sometimes it feels like working to obtain customer feedback is just “one more thing” to do, and it’s something that seemingly won’t have immediate negative consequences if you ignore it for a while. And so, it gets pushed to the bottom or the pile.
But your customers and clients really do have important feedback for you if only you’ll ask for it. Maybe they’re looking for a product that would be extremely easy for you to offer, but you never have offered it because you simply didn’t know there was demand for it. Or maybe there is a service offering that fits almost perfectly with your current service offerings, but you never took the time to consider adding it or didn’t realize people wanted it. Customer feedback is invaluable at times like these, but you need to be intentional and proactive about obtaining it.
As small business marketing experts in southeastern Wisconsin, we at Milwaukee SEO Company have seen, from first-hand experience, the profound positive impact customer and client feedback can have for a business. If you’re looking for some obtainable, practical ideas for gathering and implementing customer feedback into your business marketing plan, give us a call today and let us get working for you. We love seeing all the fantastic businesses of the Milwaukee area live up to their full potential, and when you partner with us, we’ll work to that end for you.