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As marketers, we know the power that word of mouth marketing has in influencing consumer purchase decisions. We’ve all asked a trusted friend or family member […]

We live in a world that is full of challenges, disasters, and tragedies. It’s a reality every time we turn on the news, whether locally or […]

As with any new year but maybe more so with a new decade on the horizon, it’s important for businesses to look back on what they’ve […]

When it comes to key consumer shopping days during the holiday season, Black Friday and Cyber Monday are by far the longest standing, most popular, and […]

If you’re a small business owner that retails and sells goods directly to customers through your website, you need to be ready for and participating in […]