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If you’re reading the title of this post and asking yourself what the beginning of September has to do with “a fresh new year,” we don’t […]

We’ve written about it before – your reputation. Though it can’t really be assigned a dollar value, and it’s not something you can touch or see, […]

It cannot be denied that different businesses have different target demographics. For example, a store that sells common household goods will have a larger target market […]

It’s no secret to anyone who’s lived in southeastern Wisconsin for any significant period of time: we get four very distinct seasons each and every year. […]